We are committed to working with partners who share our vision for relevant, impactful brand interaction and respect the integrity of consumer choice.” “Microsoft will always give consumers choice when it comes to advertisements. Recently, Microsoft’s Bing search ads have been unblocked by Adblock Plsu and Microsoft confirmed the change with the following statement, Websites that are willing to comply with these criteria can apply to have their ads added to the Acceptable Ads exception list, which will unblock them for most users. Therefore, we have established strict criteria to identify Acceptable Ads: unobtrusive ones that don’t need to be blocked. However, we don’t think that all ads are bad, and we are fully aware that website owners need them to survive.
How to whitelist a website in adblock plus plus#
Adblock Plus is being paid by some larger properties that serve non-intrusive advertisements that want to participate in the Acceptable Ads initiative.Īdblock Plus exists to save its users from annoying ads.
These filter lists are essentially an extensive set of rules, which tell Adblock Plus which elements of websites to block. Since there are millions of users who are using Adblock Plus, companies like Microsoft are now paying the company behind Adblock Plus to whitelist their ads. Adblock Plus itself has no functionality, in the sense that it does not block anything until it is “told” what to do by its filter lists. Adblock Plus is one of the most popular add-ons for browsers and it blocks annoying ads on the web.
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